Why Your Company LinkedIn Page is as Important as Your Website

122258089As a social media site, LinkedIn has been hailed as the best place for recruiters to find talent, and for candidates to find employment. While LinkedIn has supported company pages since the beginning, most businesses haven’t taken advantage of this resource, instead using the site only when they’re looking for new employees.

However, LinkedIn reached a milestone of 200 million members in 2012—which means more people than ever, including prospective employees and potential customers, will see your company page. Is your LinkedIn page ready for prime time?

The new company page layout on LinkedIn

One reason many businesses might have ignored the company page option on LinkedIn is because there wasn’t much to offer. However, the social media site has recently updated the layout for business pages, adding plenty of features designed to help you highlight your company.

Visual changes are among the most striking to LinkedIn company pages. The updated layout includes banner images on the home page and service pages, and a featured thumbnail is automatically generated for updates. You can also manually select an update to feature and display the thumbnail prominently on your pages.

The home page now allows you to feature products and services. Another change to home page layouts is the placement of recommendations, which are featured more prominently along the left side of the page. The ability to showcase public opinion helps you build trust for your business.

Changes have also been made to the way updates are handled. LinkedIn business members can now attach documents, including PDFs, to status updates, and everyone who follows your company will see your updates in their feeds. You can also filter who sees your updates based on factors like industry, geography, and seniority.

Taking advantage of the LinkedIn opportunity

With so many people using LinkedIn, and more joining all the time, you can’t afford to have a sparse company page. If prospective talent or customers visit your LinkedIn page and see an incomplete profile, blank pages, and an update history that was last active a year ago, they won’t be very impressed.

Filling out your LinkedIn company page with interesting, relevant information about your business can strengthen your image and market position. With regular page updates and some prominently featured recommendations, your company looks great to LinkedIn browsers—who are probably there searching for businesses like yours.

Make the most of your LinkedIn company page, and give your potential clients and candidates a reason to keep coming back!

Find the help you need

Helpmates Staffing has worked with the Southern California business market and its candidates for more than 40 years. We provide staffing solutions and consultation services for companies throughout the area. Contact us today to learn more about how we can help your business achieve a competitive edge.

What Recruiters Want From Candidates

What companies and recruiters look for in a job candidate124114057

Being called for an interview is an exciting—and nerve-wracking—time in the job search process. While your resume and cover letter are essential for getting your foot in the door, the interview can make or break your shot at landing your dream job.

You can give yourself the best chance for a successful interview by knowing what recruiters and employers are looking for when they start talking with you face to face. It may be impossible to know the specific details of individual recruiters’ preferences, but you can make some general preparations to increase your odds.

Do your homework: Know the company who’s interviewing you

Who would you rather spend time in a slow elevator with—a casual acquaintance who knows your name and enough detail about you to hold a relevant conversation, or the guy who keeps calling you Suzy when your name is Shirley? Doing a little homework on the company goes a long way toward impressing the interviewer.

When you have some background knowledge about the hiring company, it shows that you’re serious about wanting the position. Do some research ahead of time, and use your findings to explain why you want to work in that particular job, for this particular company.

You can also take things a step further and look into the industry you’ve chosen. Be prepared to talk about current newsworthy events—either directly related to the company, such as their newest product release, or general industry trends.

Show your stuff: Come bearing samples of your work

You may have heard the phrase “show, don’t tell” associated with writing and composition, but it also applies to job interviews. You can tell an interviewer all about the work you’ve done in the past—but it’s far more effective to show it.

Put together a portfolio before the interview and be ready to showcase physical examples of your accomplishments. This can range from actual projects you’ve worked on, if they lend themselves to visual presentations, to printouts of results. Having visual, tangible samples demonstrates that you worked hard to prepare for the interview.

If you can’t offer a concrete presentation, be ready to list the top selling points—like additional education, certifications, or enhanced soft skills—that set you apart from other candidates.

Know your future: Have goals for the position and talk about them

If you were to land the job you’re interviewing for, where do you see yourself five years from now? Give this topic some serious thought prior to the interview, and while you’re talking to the recruiter, explain your goals and how you plan to accomplish them. This shows that you’re looking at the bigger picture and will be dedicated to a long-term future with the company.

One of the most important ways to show your interest is to ask questions at the end of the interview. This not only demonstrates your desire for the job, but also gives you insight into what you’ll actually be doing in the position.

Finally, pinpoint the next steps following the interview. Ask the recruiter what the hiring process entails, how and when you should follow up, and whether they need anything else from your end, such as references or forms for background checks.

Get a helping hand

Helpmates Staffing can help you target your job search to find your dream position, and prepare for interviews that wow recruiters and employers. For more than 40 years, we’ve worked with the best employers throughout southern California, and we have access to unique career opportunities you won’t find anywhere else. Contact us to find out how Helpmates can jumpstart your career.

Helpmates Makes Inavero’s 2013 Best of Staffing Lists

This is the fifth consecutive year that Helpmates Companies has won the Best of Staffing award2013_BOS_Talent2013_BOS_Client

Helpmates is proud to announce that it has once again been named to Inavero’s 2013 Best of Staffing lists of award winners. The annual lists honor those staffing agencies that deliver exceptional service to their clients and to the talent, which includes the permanent and temporary employees for whom they find jobs.

Inavero’s lists are especially noteworthy, as they are the only statistically valid and objective service quality benchmarks in the staffing industry—with more than 500,000 staffing agency clients and talent participating in its satisfaction surveys. It is the hope of Inavero founder and CEO, Eric Gregg, that “both companies and talent use the Best of Staffing lists as a benchmark to help select a staffing agency that can either secure the talent or employment opportunity they need.”

As one of the 2013 Best of Staffing winners, Helpmates has earned satisfaction scores of more than triple the industry average. Additionally, the service excellence award is obtained by less than one percent of all staffing agencies in North America.

Helpmates is honored to have received the Best of Staffing award for the fifth consecutive year. We’d like to take this opportunity to thank both our clients and our talent for their participation in the process, as we highly value their feedback and use it to support continual improvement at Helpmates.

About Helpmates

For more than 40 years, the Certified Staffing Professionals at the Helpmates Companies have been implementing strategic solutions for all our clients’ recruitment, employment, and human resource needs. We operate with a focus on long-term relationships, customer satisfaction, and client retention.

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