Who’s Hiring? Job Forecast in Southern California

While the California unemployment rate is still high, it is slowly improving in line with national economic growth. In fact, the California annual gain was slightly higher than the national labor market in 2011. With the unemployment rate just slightly over ten percent, job seekers are wondering, who’s hiring? The job market is led by high-tech manufacturing, software development, health care, and tourism throughout the state of California.

Southern California has very similar leading job sectors including high-tech and tourism, but also includes industries such as international trade, professional services, and entertainment. The economic gains in the Southern California region have tied the nation in 2012. Orange County has led Southern California in recovery and expansion of jobs in 2012.

Los Angeles County Outlook

Accounting for 27% of California’s population, Los Angeles County is still in the recovering phases of the country’s recession. The county saw large job gains in the private education and health care sectors. Private education includes the area’s nationally recognized universities, private K-12 schools, and job training institutes. These jobs grew through the recession and project a strong forecast moving forward.

The county’s multiple university and teaching hospitals help attract patients and physicians from outside the area. The health care industry was able to grow through the recession and is projected to keep improving in years to come. The unemployment rate will continually lower at a gradual pace. The county is expecting to gain over 22,000 jobs in 2012, overall improving the area’s outlook.

Orange County Outlook

Orange County has been showing positive yearly job growth since 2010. With the lowest unemployment rate in Southern California, hovering just below 8%, Orange Country provides hope to job seekers in the area. Growth in the job sectors of tourism and high-tech show the largest promise moving forward.

The nation’s computer products and information technology industry is booming and Orange County is the central focus. The demand for high-tech products nationally and overseas helps provide a boost to the local economy and has provided job growth through the recession.

Inland Empire Outlook

The Riverside and San Bernardino county economic outlook is promising heading into 2013. The employment rates in these counties seem to be improving. Overall, the Inland Empire has been slower to recover, and the construction, manufacturing, and trade related industries will be key to the job growth in the region.

World trade volumes were expected to increase 4% in 2012. They are expected to grow into 2013 and will increase activity and jobs in the warehouse and distribution sectors on the inland counties. With the increase in trade coming through the California ports, manufacturing and trade related jobs will see an increase moving forward.

State Statistics

For more information and reports on employment statistics in California and individual counties, please visit the Los Angeles County Economic Development Corporation website.

Count on Helpmates, a four-time Best in Staffing award winner, to help you land a job or staff your company today!

The Job Search Strategy You May Have Forgotten – Cold Calls

If you’ve ever been on the receiving end of an unsolicited call, you know firsthand that it can be annoying.  Someone you don’t know is asking for your time, and usually even more than that.  That is why cold calling, whether it is by telephone or via email, is a difficult art to master.  But it must work when done properly, or it would have died out long ago as an effective method for sales and information gathering.  If it works for them, it can work for you.  But you’ve got to know what you’re doing.

Remember, the call is about them.  It’s not about you.  If you start out the call with all the reasons you are the person he’s been looking for, you’ll lose him.  Turn that idea around and ask about a need or a problem his company may be faced with.  Then explain how you can help solve the problem.  Keeping the focus on the company and how you’ll fill a need is the way to keep his attention and get your message across.

Research first.  It’s a cold call, yes.  But you should not simply call up and ask to speak to someone in HR.  You’ll get nowhere fast.  With a little research you can find out with whom you should be speaking, and ask for that person directly when you call.  Once you have the name of your contact, delve deeper and see what you can find out about her on LinkedIn and other resources to make your conversation more personal and give you an initial connection upon which you can build.

Warm up the trail.  Before you even pick up the phone, try to make connections with these companies via the more benign channels of LinkedIn groups and Twitter feeds.  Find them and follow them.  Comment on and compliment their company posts.  Begin to interact with the companies through the relative safety found online.  These actions let them know you are truly interested in the company and make you less of a stranger.  Hopefully they will remember your name and even begin to enjoy interacting with you, so when you do call or email, it is no longer a cold call.

Make friends in the right places.  Many times, the person you want to speak with will have someone within the company who runs interference for them, screening their calls and only letting approved people through.  You need to get on this list!  By being honest and sincere with the “gatekeeper”, you may just get through.  Put it this way –“I am hoping you can help me.”  Then very briefly explain why you are calling.  Keep in mind, these individuals are usually very hard working and loyal to the people they protect, so remember her name, use it frequently in conjunction with “please” and “thank you” and you should be able to build a valuable rapport.

These can be tricky waters to navigate.  Contact Helpmates and we can steer you through this process and assist you in making some valuable connections to future employment.

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